Wendy Bishop
CPG Brand Growth Architect | Cross-Functional Leadership in Health & Beauty | Delivering Double-Digit Growth via Agile Innovation & Omnichannel Strategy | Vitamins, Hair Care, Oral Care
- Role
- Senior Director of Marketing at Church & Dwight Co., Inc.
- Location
- East Brunswick, NJ, US
- LinkedIn followers
- 500 followers
About Wendy Bishop
I am a strategic marketing leader with more than 15 years of experience building and…
Experience
Senior Director of Marketing
May 2024 — Present
Managing $560MM Vitamins portfolio, with an 11-person team across four brands in a $12 billion category• Leading cross-functional turn-around initiative for adult VMS business, initiating multi-phase plan to stabilize topline and drive margin improvement long-term, leveraging new insights from multiple data sources• Led entire SBU team through framework to develop 5-year strategic plan for the business unit• Developed new 360 marketing campaign on Zicam, leveraging updated consumer insights and positioning, driving a +680% increase in branded search
Education
Rutgers University
Business Administration and Management, General
2005
Boston University
Bachelor of Science
2000
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