Wendy Abraham

About Wendy Abraham

MedTech companies developing medical devices and diagnostic equipment face a unique challenge when exporting to China.Your technology may be clinically excellent — but Chinese buyers, distributors, and hospital procurement teams often struggle to quickly understand what makes your device valuable, reliable, and worth adopting. Regulatory requirements, language barriers, cultural expectations, and differences in clinical workflows can slow decisions and weaken otherwise strong sales opportunities.I help companies solve that problem.I write sales-enablement copy, trade show material, and case studies for Western MedTech companies developing medical devices, diagnostics, and clinical equipment expanding into the China market. I help sales teams explain complex equipment clearly, build trust with Chinese partners, and shorten the time it takes Chinese buyers to understand the real clinical and operational value of their products.This niche is personal for me.After living and working in China and Taiwan for extended periods of time, I saw first-hand how uneven access to advanced healthcare technologies can be – especially outside major urban hospitals. In many regions, portable diagnostics, respiratory equipment, and decentralized testing technologies are essential because traditional hospital infrastructure is not always available.In the 21st century, China’s healthcare priorities increasingly include:• early diagnosis• respiratory and infectious disease detection• mobile and decentralized care• rural and community health accessPortable and point-of-care technologies play a critical role in all of these priorities – and helping companies communicate their value clearly in the Chinese market requires more than technical accuracy. It requires cultural understanding.My background combines deep cultural knowledge of China with professional certifications in B2B sales-enablement copywriting and case study development. I help sales teams translate clinical performance, engineering innovation, and regulatory advantages into culturally attuned messaging that resonates with Chinese buyers and decision-makers.If your company develops medical devices, diagnostic systems, or portable and point-of-care technologies and is entering or expanding in the China market, I can help your team communicate with clarity, credibility, and cultural precision. Let\'s talk.

Experience

1. Author, Chinese Character Writing for Dummies (2019)

   Wiley

   Oct 2018 — Present

Education

• Georgetown University

  PhD/ABD, Chinese Language, Minor Field: Chinese History

• Nankai University

  Summer Intensive Advanced Chinese (Tianjin, PRC)

• Stanford University

  PhD/ABD, Chinese Language

• Georgetown University

  MS, Chinese Language

• Middlebury College

  Summer Intensive Advanced Chinese

• National Chengchi University

  Post-Graduate research on oracle bones and bronze inscriptions (Taipei, Taiwan)

• Hunter College

  BA, East Asian Studies

• Teachers College, Columbia University

  EdD, International Educational Development

Skills

• Grant Writing
• Organizational Development
• Strategic Planning
• Program Management
• Event Planning
• Nonprofits
• Teaching
• Entrepreneurship
• Higher Education
• Non-Profits
• Public Speaking
• Chinese
• Editing
• Grants
• Volunteer Management
• Social Media
• Research
• Intercultural Communication
• Program Development
• Management
• International Relations
• Fundraising
• Creative Writing
• Community Outreach