Wendi Sabo

About Wendi Sabo

As a transformative marketing communication and brand executive, my passion lies in making a difference in everything I do. Today, we face uncertain times in our world, and now more than ever, communication and storytelling are critical to the success of an organization. Over the past 20 years, I\'ve helped industry-leading brands, in multiple industries, transform by creating memorable, innovative, and results-driving stories, while driving business results. I am a C-Suite marketing and brand experience executive and business strategist, with global operating expertise and a reputation for delivering results. I help diagnose the organization\'s top marketing pain points and create initiatives that improve visibility, reputation, and brand awareness, making significant contributions to business outcomes. I can analyze and synthesize client behavioral patterns into strategic content and messaging to promote brand awareness and integration. Through my effective crisis communication talents, I\'ve proven my ability to maintain team motivation and productivity during difficult and uncertain times.My greatest satisfaction is having consistency in messaging that promotes, protects, and improves the reputation of the business and brand. One of my proudest achievements is to see a brand I created to remain in the market after a competitor\'s purchase. Not only did it exceed our expectations to be the exceptional world-class brand but did it without ever losing the company culture, vision, and purpose.Every brand has a story to tell that is meaningful to each client segment. Creating story angles that build and protect the business and promoting them through brand PR, social media, meeting, and events, as well as engaging and empowering brand advocates through content and influencer marketing, is what I do.Expertise: · Global Event Management Global Brand and Communication ExpertC-Suite Counsel & Leadership CoachReputation Re-engineering & Crisis Management M&A, Integrations & RestructuringInternational Expansion DigitalTransformation: Products & Culture Executive-Level LeadershipContinuous ImprovementBudget Planning & Management

Experience

1. Vice President Marketing

   Rentex Audio Visual & Computer Rentals

   Aug 2024 — Present · Dallas-Fort Worth, TX, US

   As the Vice President of Marketing and Communications at Rentex Audio Visual, I am responsible for leading the company\'s marketing strategies, brand development, and communications efforts. My role involves- Strategic Leadership: Developing and executing comprehensive marketing plans to enhance Rentex\'s market presence and drive growth- Brand Management: Building and maintaining a strong brand identity that resonates with our clients and partners- Communications: Overseeing all internal and external communications, including public relations, media outreach, and digital marketing- Team Collaboration: Working closely with cross-functional teams to align marketing initiatives with company goals and ensure a cohesive brand experience.At Rentex, we are dedicated to providing exceptional AV rental solutions, and I am excited to contribute to our mission by connecting with our audience and creating impactful experiences.

Education

• The University of Toledo

  Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication

• The University of Toledo

  Minor Bachelor of Arts - BA, Psychology

Skills

• Corporate Events
• Creative Direction
• Event Management
• Crisis Communications
• Meeting Planning
• Newsletters
• Corporate Communications
• Public Speaking
• Speech Writing
• Social Media Marketing
• Integrated Marketing
• Marketing Strategy
• Social Media
• Event Planning
• Marketing
• Advertising
• Sponsorship
• Communication Training
• Trade Shows
• Strategic Communications
• Press Releases
• Public Relations
• Internal Communications
• Media Relations
• Marketing Communications