Wendell B.

About Wendell B.

With 10+ years of agency and in-house experience leading high-impact digital media programs, I’ve built a career around driving measurable growth for brands across consumer electronics, gaming, lifestyle, hospitality, banking, and more. I’ve had the privilege of managing multi-million-dollar monthly budgets and partnering with brands like Acer, Predator Gaming, Cortland, Studio Movie Grill, and others to build integrated paid media strategies that move audiences from awareness to purchase.Throughout my career, I’ve refined my approach to full-funnel strategy, blending creativity with deep performance analytics to develop media plans that not only deliver strong ROI but also align with each brand’s unique goals. My background spans Search, Paid Social, Programmatic Display, Retail Media, CTV/OTT, Digital Video, Direct Partnerships, and Affiliate, giving me the ability to shape cohesive, data-driven campaigns that scale across channels and markets.I take pride in leading with both strategy and execution. From building and mentoring teams, to developing playbooks, reporting frameworks, and optimization processes, to diving into complex datasets to uncover insights that accelerate performance, I focus on creating systems that deliver consistent, repeatable impact. Whether driving upper-funnel awareness or lower-funnel sales, my goal is always the same: quality over quantity, and results that matter.Outside of work, I’m a proud husband, family-oriented, community-driven, and always exploring the world one trip at a time.Platform ExpertiseSocial: • Meta, TikTok, Reddit, LinkedIn, YouTubeSearch/SEM: • Google Ads, Bing AdsProgrammatic: • Amazon DSP, Google Display, StackAdapt, Digital Trends, FandomDigital Video / CTV: • YouTube, YouTube TV, Prime Video, MNTN, Roku, Digital Trends, FandomRetail Media: • Amazon Ads, Best Buy Ads, Walmart ConnectAdOps: • Campaign Manager 360, Google Tag ManagerAnalytics: • Looker Studio, Google Analytics, UTM Frameworks, Conversion TrackingOther: • Influencer/UGC Programs, Affiliate Media, Cross-Channel Forecasting & Pacing

Experience

1. Director of Paid Media

   Designit

   Mar 2024 — Present

Education

• Barry University

  Master of Business Administration - MBA, Marketing

• Florida International University

  Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

Skills

• Customer Service
• Logistics
• Social Media Marketing
• Marketing
• Powerpoint
• Microsoft Excel
• Teamwork
• Marketing Strategy
• Leadership
• Communication
• Photoshop
• Social Media
• Corporate Communications
• Journalism
• Social Media Optimization (Smo)
• Customer Relationship Management (Crm)
• Public Speaking
• Online Journalism
• Marketing Analytics
• Strategic Communications
• Adobe Photoshop
• Microsoft Word
• Social Networking
• Facebook
• Digital Marketing
• Market Planning
• Interpersonal Communication
• Microsoft Office
• Sales