Wendell Esbenshade
Director of Marketing and Communications @Pennsylvania College Of Health Sciences
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WORK HISTORY
Director of Marketing and Communications @Pennsylvania College Of Health Sciences
Lancaster, PA, US
PA College is now Saint Joseph\'s University)• Oversaw all marketing, communications, and content operations to support institutional enrollment and visibility goals.• Led comprehensive rebranding initiative including naming, messaging, website redesign, and logo development—resulting in a 22% increase in enrollment.• Managed internal creative team and external marketing vendors across advertising, design, media relations, SEO, and content strategy.• Built and implemented a centralized editorial calendar and content repository to support cross-campus storytelling.• Developed analytics dashboards and KPIs to evaluate performance, guide decision-making, and optimize campaigns.• Presented strategic updates to Board of Trustees, President’s Cabinet, and key stakeholders.
EDUCATION
Messiah University
Bachelor of Arts (B.A.), Art - Graphic Design
Lebanon Valley College
Master's degree, Business Administration and Management, General
ABOUT WENDELL ESBENSHADE
An award-winning leader and executive marketing and communications strategist. Over 25 years experience in marketing and communications. Includes, integrated marketing, SEO/SEM, analytics, graphic design, publication development, communications, PR and media relations, website development, social media, rebranding/brand management, creative direction, project management, managing budgets, dashboarding, goal setting and strategic planning. Check out my creative portfolio at:
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