Nicole W.
Manager, Advanced Advertising at Paramount
- Role
- Manager, Advanced Advertising at Paramount
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nicole W.
Highly motivated and results-driven Data Strategist and Media Marketer with a proven track record of successfully leveraging data to drive impactful pre and post-sale strategies. With extensive experience spanning different roles and responsibilities in the media industry, I have consistently delivered exceptional value to clients and organizations. Here\'s an overview of my career highlights and key competencies: Data whisperer, uncovering demographic gems and interest treasure troves. Crafting killer strategies based on data-driven insights to target audiences like a pro. Championing first-party data adoption company wide. Industry insider, staying ahead of the trends. Innovator, always finding new ways to excel.
Experience
Manager, Advanced Advertising
Jul 2024 — Present · New York, NY, US
Lead a team of 3 Analysts in daily support and mentorship, elevating team performance- Oversee campaign and performance processes for four major media agencies, ensuring smooth operations- Utilize advanced platforms to optimize media plans, targeting specific audiences effectively- Deliver detailed data analysis to sales, aiding in proposal development and product promotion- Monitor cross-platform delivery, ensuring optimal performance and alignment with goals.
Education
Fashion Institute of Technology
Directing: Staging and Mounting a Show
2012
Fashion Institute of Technology
Beginning Digital Photography
2013
Saint Joseph's University
Bachelor of Science - BS, Entertainment Marketing
2015 — 2019
LIM College
Public Relations for the Fashion Industry
2014
New Rochelle High School
Theatre/Theater
2011 — 2015
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