Matthew Wells
Group Account Director @OLIVER | The Brandtech Group
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WORK HISTORY
Group Account Director @OLIVER | The Brandtech Group
Los Angeles, CA, US
Managing an internal creative studio overseeing strategy and creative for 7 GoTo Foods brands- Cinnabon, Auntie Anne’s, Jamba, McAlister’s, Moe’s, Carvel & Schlotzsky’s
EDUCATION
University of Southern California
B.S, Business
SKILLS
ABOUT MATTHEW WELLS
I am an award-winning agency-side marketer who has worked with global brands developing integrated marketing campaigns, overseeing the strategy, media and creative execution. My experience spans Automotive, QSR, Sports, Entertainment, Travel, FinTech and Insurance with companies of all sizes. I’ve been described as a great relationship builder, the “adult in the room” who can quickly learn my client’s business, earn trust and build relationships at the C-suite level. I’m also a left + right brain thinker, able to lead teams to produce campaigns that are on-brief, on-time and on-budget while also contributing concepts, production help, music licensing and copywriting. I started my career in finance, so I’m comfortable with P&L’s, budget management and FTE allocation.INDUSTRY EXPERIENCE:QSR - Burger King, Chipotle, IHOP, LemonadeSPORTS - LA Rams, TaylorMade, LA Clippers, Wasserman AUTOMOTIVE - Fiat/Dodge/Ram/Alfa RomeoCONSUMER GOODS - Traeger Grills, Anta SportsENTERTAINMENT - Sony, Universal, Paramount, LionsgateFIN TECH/INSURANCE - Rocket Mortgage, The General
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