Weldon B. Smith

About Weldon B. Smith

Entrepreneurial, results-oriented consumer brand marketer drives brand sales and achieves business goals in fast-paced, competitive settings. Expertise cultivated by growing sales for the world-class brands including Hershey, Kraft, Post Cereals, and Pepperidge Farm product portfolios and their customers. Negotiated and activated partnerships with key entertainment and sports properties including Warner Bros, Universal, Pro-Football Hall of Fame, NCAA, USOC, and professional athlete influencers.I create, develop and execute integrated multi-media omnichannel marketing campaigns that drive corporate revenues. Depth in marketing management, strategic planning, new business development, and creative project management. Known for solid communication skills, strong work ethic, a focus on results, project management excellence, collaborative work style, effective relationship management, and an improvisational sense of humor. Open to leveraging extensive marketing services agency experience in a corporate consumer product marketing role.My natural motivations are to imagine, ideate, and innovate; to set goals, plan and act; to persuade and influence. I’m outgoing, enthusiastic, energetic and a good communicator, preferring collaboration to complete autonomy and I enjoy working with a diverse group of people. My work style is flexible, organized, sequential, and detailed. KEY ACCOMPLISHMENTS Providing hands-on marketing and cross-functional team leadership for an early stage, all natural cheese and snack products manufacturer. Developed multiyear marketing plan and crafted retail customer sell-in presentations that have driven sales in new channels. Preparing B2C integrated marketing campaigns and retailer-specific activations to build awareness and consideration, drive trial and create well-rounded consumer experiences. On target to achieve brand plus retailer sales goals and ACV targets over the 20••••21 term Developed omnichannel snack brand go-to-market plans and insights-driven shopper marketing programs that grew retailer sales and confection and snack product sales on average by 8% annually over the 20••••18 term. Drove 12% increase in brand sales through multi-year Hershey/Coca-Cola partnership 20••••13 Negotiated, developed, and implemented co-marketing campaigns aligned with sporting events, movie properties, and nonprofit organizations that increased product sales by 6% on average each year during the 20••••18 period.Please contact me at 91••••••59 or w••••••••@gmail.com regarding marketing management opportunities.

Experience

1. Career Direct Consultant

   Career Direct - Living By Design

   Jan 2022 — Present · US

   Here are a few reasons why taking a career assessment is so needed: Why are 70% of people unhappy in their chosen profession? Why do 50% of college students change their major multiple times? Can your work really bring you long-term satisfaction and joy? Do you feel out of place at your job? Does work feel more like a necessary evil that stresses you out? Are you struggling to know what you should study in college? Let our Career Direct system assess four critical aspects (personality, interests, skills, and values) whether your employer looking to hire a new person to your organization or if you as an individual are not sure of the journey that your own or what else their is out there to maximize your innate skills and talents. Our educational focus is for any high school student or college student not knowing the best college career focus and major. A wrong decision either early or long term will cost thousands of dollars for something you were not designed for. Anyone in job transition are excellent candidates to take our assessment and consultation. It has the potential to change your life forever or give you peace of mind on the career that you have chosen. Career Direct is available in 20+ languages. Our consultations can be conducted in person or over the phone. We have consultants in PA, DE, GA, MD, OH, OR, MI and even in Africa. Career Direct is recognized by the International Coaching Federation (ICF) and it\'s training is fully accredited.

Education

• Hofstra University

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

• New York University

  Non-degree certifications in Marketing and Integrated Marketing Communications, Business, Management, Marketing, and Related Support Services