Wéko Tsai
Founder & CEO @Wecoe
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WORK HISTORY
Founder & CEO @Wecoe
Berlin, DE
Founded WECOE, an award-nominated fashion startup recognised by the World Intellectual Property Organisation (WIPO).WECOE is a Berlin-based premium handbag brand committed to creating timeless accessories that seamlessly blend form and function. Our mission is to revolutionise fashion production - one bag at a time.• Lead the full creative process from concept and initial sketches to product development, refinement, and final production, ensuring every design embodies clarity, character, and usability.• Oversee end-to-end operations including supplier sourcing, manufacturer relationships, quality control, and production timelines.• Drive business development by identifying strategic partnerships, securing retail and collaboration opportunities, and expanding WECOE’s presence across key markets.• Build and manage partnerships with suppliers, ateliers, creative collaborators, and distribution partners to support sustainable scaling and brand growth.• Define and execute the brand’s vision across design, storytelling, customer experience, and growth strategy.• Recognised for innovation in streamlining product development through AI-driven design workflows, enhancing both efficiency and sustainability.• Apply a multidisciplinary background in fashion design, product strategy, and tech leadership to bring a user-centered, systems-driven approach to brand and product development.
EDUCATION
George Watson's College
A Levels and Scottish Highers
The University of Edinburgh
Bachelor of Arts, Fashion/Apparel Design
ABOUT WÉKO TSAI
I founded WECOE with a quiet mission to make fashion a positive force for the world. As a global business development manager in the gaming industry focused on expansion in Asian markets, I combine creative vision, product thinking, and market strategy to build products and partnerships that create lasting value.At WECOE, I lead the full product lifecycle, from concept and design to manufacturing, branding, and customer experience. My approach blends formal training in fashion design with a technical background and hands-on experience with AI-powered creative tools, allowing me to create modern accessories that are intentional and functional, while also reducing costs, saving time, and minimising carbon footprints.In business development, I focus on expanding markets, building strategic partnerships, and driving adoption of innovative tools. My cross-disciplinary experience allows me to bridge creativity, technology, and business strategy to deliver measurable growth.
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