Weiyi C.
Lead Researcher @TikTok
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WORK HISTORY
Lead Researcher @TikTok
Led end-to-end quantitative and qualitative research for an education marketplace with users across multiple countries, driving 110% annual growth and €300K ARR-Partnered with product and business leaders to translate data into actionable insights and strategies, directly shaping 5+ product roadmaps and market growth initiatives-Analyzed large-scale survey and behavioral data (R, SQL, STATA) to uncover purchase drivers and engagement patterns, designing promotion strategies that generated 100K+ engagements and new followers in 5 months-Conducted competitor and market landscape research to identify differentiation opportunities and guide long-term strategic positioning.
EDUCATION
Harvard University
Master in Design Studies
Wageningen University & Research
Doctor of Philosophy - PhD, Urban and Regional Economics
Southeast University
Bachelor of Architecture - BArch, Architecture
ABOUT WEIYI C.
I lead marketing measurement initiatives using Marketing Mix Modeling and causal…
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