Amber L. Weiss

About Amber L. Weiss

Savvy. Sharp. Slightly Savage.That’s the energy I bring to brand building, product innovation, and commercial execution in the OTC and consumer healthcare space.I’m a senior brand marketing leader with 15+ years of experience turning consumer insights into high-performance strategies, shaping competitive claims with Regulatory, Legal, and Medical teams, and bringing new products to life across mass, drug, grocery, and eCommerce channels.I’ve led U.S. commercial strategy for some of the most recognized eye-care and allergy brands in the world — Opti-Free, Systane, Pataday — and help deliver Alcon’s OTC innovation pipeline by developing concepts, positioning, and strategic direction that win with healthcare professionals, consumers, and retailers alike.I bring a growth mindset rooted in sharp consumer insights, breakthrough creative execution, best-in-class media planning, and exceptional agency leadership.My expertise spans:• OTC product innovation & pipeline development (concept → claims → launch)• Brand strategy & positioning• Consumer insights + competitive analysis• Retail & shopper marketing (Walmart, Target, CVS, Walgreens, Amazon)• Full-funnel marketing (media, influencer, sampling, digital, eComm)• Annual planning, forecasting, and budget management• Brand leadership across Regulatory, Legal, Medical, R&D, Sales, and integrated agency teamsI thrive in high-pressure environments where creativity meets rigor — and where a slightly savage sense of humor, scrappy ingenuity, and imaginative problem-solving unlock new and different ways to engage target audiences.If you\'re building brands, launching new products, or creating category impact, I’m your person.

Experience

1. Senior Brand Marketing Manager

   Alcon

   Jul 2025 — Present · Fort Worth, TX, US

   Shape the product’s brand strategy, claims direction, and consumer-facing positioning using insights and competitive analysis• Develop the full commercial program, including launch sequencing, promotional strategy, and omnichannel activation• Lead creative development for all national consumer, professional, and retail assets — TVC, OLV, social, influencer programs, display, search, audio, event marketing, and more• Drive retail activation and shopper marketing across Mass, Drug, Food, Club, and Online channels (including Walmart, Target, CVS, Walgreens, Amazon, and specialty channels)• Guide MAP and regulatory alignment to ensure creative remains compliant and compelling• Manage agency partners with clarity, high creative standards, and a focus on breakthrough execution• Build cross-functional alignment across complex timelines, claims reviews, asset development, and launch milestones• Bring scrappy, imaginative thinking to solve challenges, unlock new opportunities, and elevate launch impact

Education

• Tarrant County College

  Associate of Arts (A.A.), Business/Corporate Communications

  1994 — 1996

• University of Salamanca

  International/Global Studies

  1999 — 1999

• Grand Canyon University

  Master of Business Administration - MBA , Marketing

  2019 — 2021

• Texas Christian University

  B.A. International Advertising & Public Relations

  1996 — 2000

Skills

• Marketing Strategy
• Social Media
• Copywriting
• Print Management
• Account Management
• Creative Direction
• Advertising
• Public Relations
• Direct Mail
• Event Management
• Social Media Marketing
• Management
• Team Building
• Strategic Planning
• Leadership
• Marketing Communications
• Marketing
• Trade Shows
• Sales
• Adobe Creative Suite
• Customer Service