Wei Tang
- Role
- Senior Product Designer at InMarket
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Wei Tang
Currently, as the senior product designer with InMarket, I\'m an impact-driven design…
Experience
Senior Product Designer
Aug 2021 — Present
Own end-to-end product design for GeoLink SaaS platform, and helped it to win “Product of the Year” at the 2022 Sales and Marketing Technology Awards• Launched GeoLink Asynchronous Avails that reduced average user campaign setup time from 49 mins to 16 mins, and retained extra $6.7M for the client spend• Delivered GeoLink Reports that improved the SUS score from 72.5 to 91.25 (from above-average usability to excellent usability)• Delivered GeoLink Custom Landing Page feature that reduced turnaround time from 3 days to 1.5 day• Launched Sales Attribution by Dimension for LCI Measurement that increased revenue by 83% YOY• Launched InMarKit, the company’s 1st design system, and continue to maintain it with the team, leading to 30% time saving for prototyping and 40% time saving for front-end implementation• Lead design strategy, experimentation, roadmap planning & execution for various InMarket SaaS marketing platforms, including GeoLink, Ventura, LCI Measurement, and the Unified Platform• Work with product leaders to develop product strategies, and decide on KPIs
Education
University of Pennsylvania
Certificate, Real Estate Design and Development
Shanghai Jiao Tong University
Bachelor of Architecture (B.Arch.), Architecture
Shanghai Jiao Tong University
Bachelor of Business Administration (B.B.A.), Business Administration
University of Pennsylvania
Master of Architecture (MArch II) PPD, Architecture
University of Michigan
Certificate, User Experience Research and Design
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