Wei Qin
Head of Insights at Ingredion
- Role
- Head of Insights at Ingredion Incorporated
- Location
- Princeton Junction, NJ, US
- LinkedIn followers
- 500 followers
About Wei Qin
Strategic business partner and inspirational leader who empowers teams to exceed business targets through data-driven decision making • Consumer and Market Insights professional who consistently innovates and optimizes research tools for business solutions, including being the first to adopt social media analytics into product research, facilitating industry policy making, and forming joint development programs. • Business leader who champions organizational changes for efficiency and harmonySpecialties: Qualitative and Quantitative Research, Data Management, Social Media Analytics, New Product Development, Product and Technology Innovation, B2B Marketing, Business Development, Customer Relationship Management, Strategic Planning, Vendor Management, Category Management, Staff Training and DevelopmentPhD, Food Science, Specialized in market research, risk perceptions and consumer
Experience
Head of Insights
Nov 2022 — Present · Bridgewater, NJ, US
Identify new trends and market opportunities to inform the company’s strategy and growth plans• Shape the vision and strategy for the Insights Center of Excellence• Support consumer and customer driven go-to-market product launches• Collaborate with IT and other data science departments to develop synchronized database for product development, market dynamic monitoring and predictive modeling
Education
Beijing Normal University
Bachelor of Science (BS), Biochemistry
Penn State University
PhD, Food Science, Specialized in market research, risk perceptions and consumer behaviors
IMD
Certificate, Inspirational Leadership Program
Skills
- Product Development
- Market Research
- Cross-Functional Team Leadership
- Competitive Intelligence
- R&D
- Food Industry
- Customer Insight
- Consumer Behaviour
- Fmcg
- Brand Equity
- Personal Care
- Market Analysis
- Food Science
- Segmentation
- Consumer Products
- Product Innovation
- Consumer Insight
- Quantitative Research
- Marketing Research
- Innovation Management
- Focus Groups
- Sensory Evaluation
- Competitive Analysis
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