Wednesday Almero

About Wednesday Almero

My passion is in learning and striving to make a positive impact in this world in any way…

Experience

1. Growth & Product Management

   Stealth Startup

   Jul 2021 — Present · San Francisco, CA, US

   Optimize acquisition funnel and landing pages, formulating hypotheses and experiments, with some tests resulting in a 10% increase in user conversion rate (CVR)• Perform quantitative and qualitative analysis (A/B testing, survey data, attribution analysis) to identify trends and growth opportunities, boosting user base and monthly memberships• Conduct user feedback interviews for customer discovery to gain deeper insights on users’ needs & improve member experience and retention for our telehealth service• Execute competitive and market analysis to identify trends, opportunities, & potential areas for product differentiation• Collaborate cross-functionally with international teams (e.g. Operations, Engineering, Clinical, Customer Support, etc.) to ensure alignment on goals and seamless execution• Support in developing and executing go-to-market strategies, including pricing, promotions, and partnerships, to drive product adoption and growth• Monitor performance of various paid advertising & brand channels & provide strategic recommendations• Support in planning growth marketing budget of $1M+/month, optimizing spend across channels to achieve a positive ROI, reducing CAC by 40%• Conduct analyses and experiments to optimize our Marketplace Supply/Demand Strategy with Operations team• Create daily, weekly, monthly reports & dashboards to track key performance indicators (KPIs) for management• Support in leading brand management, email marketing communications, social media management, product marketing, SEO, lifecycle, & influencer strategy efforts• Establish clear KPIs & sprint meetings to ensure team alignment, track progress, & drive continuous improvement