Alan Rowe
Director of Conversion Strategy @ClickThrough Marketing
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WORK HISTORY
Director of Conversion Strategy @ClickThrough Marketing
Clickthrough Marketing is a Conversion-centric digital marketing agency. I run the Conversion Rate Optimization (CRO) department at ClickThrough managing a team of 7 with outsourced support. I champion the conversion mindset within the business and work across our client base and prospects to assist with all areas of internet strategy, specialising in Conversion Rate Optimisation, Data-Led Design(R), Web design and development, UX, SEO, PPC and Performance Analytics as well as broader approaches such as digital transformation. Recently, I have been involved in developing our SAAS machine learning JourneyCraft which helps businesses look for areas of conversion drop-off in their user journeys.
EDUCATION
The University of Birmingham
1st class honours Bachelor of Science (BSc), Biological Science (Genetics)
University of Nottingham
Master's degree, Molecular evolution theory
University of Birmingham
Bachelor of Science - BS, Bioinformatics
ABOUT ALAN ROWE
I help businesses make more money from their websites, through strategic experimentation…
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