Dan Soderman

About Dan Soderman

Senior SEO (Search Engine Optimization) consultant with 10+ years of experience in organic growth & SEO management. Former webmaster / full stack web developer 10+ years with a strong web development background.I’ve been following the IR community for years and have built and tested systems such as BM25, Word2vec, BERT, RankBrain, Neural Matching, SpamBrain. Very few people in SEO understand the math behind search. My advantage as an elite SEO consultant is my understanding of the ranking pipeline systems and knowing how queries / documents (passages) are scored in each of these systems. SEO is a competition and with my knowledge you can beat your competition faster with less budget.I work with in-house SEO managers, marketing teams & agencies to give your product / solution webpages the best possible chance of ranking with less links, branding or other signals. I\'ve built my own tools that mimic how search engines actually work and don\'t use industry standard tools like Surfer, MarketMuse or Clearscope. The featured images section below shows some of this code. Services:• AI Overviews in Google - Ask For Examples• On-Page Optimization & Management• Technical SEO Audits• Core Updates / Algorithm Diagnosis & SEO Recovery (Forensic SEO)• Search Engine Optimization - SEO Analyst & Reporting• Competitive SEO Analysis• GEO, AEO, AIOI was very fortunate to surround myself with the right people at the very beginning of my career and knew how to get results very early on. Learning information retrieval and programming my own search engine pipelines has really helped me to be successful at the ongoing process of reverse engineering how search is working. Where do I get my SEO knowledge from? I don’t rely upon the SEO community as this is how a majority of SEOs get their information about how search works. My approach to learning is continuous research (patents, technical papers), observation & most importantly testing. I follow information retrieval and data science communities so I can identify how things may change in SEO. Observing changes across multiple websites is essential. When I setup a test and get results it\'s some evidence. Not strong evidence. Doing a test and repeating it in the inverse and testing again gives me much stronger evidence. It’s the same with seeing patterns and making changes across multiple websites. This is why I work on a consulting basis. The in-house SEO manager has to rely upon the SEO community for how search is working. You can schedule a meeting using the link in the featured images section.

Experience

1. Senior Seo Manager Enterprise Digital Strategy

   ABB

   Apr 2008 — Present

   SEO ManagerManaged SEO campaign and digital strategy for nearly 200% growth improvement and vastly improved conversion rates. I made massive ranking improvements to most product & solution page. I used Google Search Console, Google Analytics, Google Data Studio, Lucky Orange and Salesforce to monitor and report key KPI’s as well as improve UX and CRO. Solved algorithm issues by developing better internal linking structure to improve conversions. Advised on digital strategy and ensured all web properties were in compliance with CASL and other legal requirements. Coordinated with management, marketing team and vendors to improve SEO processes and procedures.Website Manager / WebmasterManaged web properties for Tropos Networks (acquired by ABB in 2012) including the corporate website, partner portal websites and social media accounts. I worked with the digital marketing team doing HTML emails, website analytics, A/B split testing, PPC campaigns, Salesforce, CRO management and SEO. Some of the technical skills used include: HTML, CSS, jquery, JavaScript, PHP, REST and CURL. A few technical tools used include: Clicktale, Lucky Orange, SEMrush, Optimizely, and Crazyegg. Developed internal productivity, tracking and reporting tools by creating a custom PHP / Javascript portal.

Education

• Saint Mary's College of California

  Bachelor of Science in Economics & Business Administration

Skills

• Bootstrap
• Google Adwords
• Node.js
• Mysql
• Web Development
• SEO
• Gruntjs
• Website Development
• Web Analytics
• Social Media Marketing
• Php
• Campaigner
• Salesforce
• Online Marketing
• Drupal
• Asp.net
• Google Analytics
• Netsuite
• Css
• Google+
• Jquery
• Salesforce.com
• Web Design
• Sitefinity
• Wordpress
• Smarty Php Framework
• Html5
• Angularjs
• Web Marketing
• Javascript
• Html 5
• Gulp.js
• Sass
• Responsive Web Design
• Html Newsletters