Anupam Srivastava

About Anupam Srivastava

Anupam has close to 5 year experience (2012-till date) in B2B web analytics and last 5 year of digital marketing (SEO, SMO, B2B Website Listing on portal and online sales)Involved in all types of key business requirement (Technical and Business) gathering and design project plan and KPI framework Worked with various vendors at technical and functional level (adobe implementation, web development, SEO and Social Media and account based team)Expert in web analytics tool Adobe analytics, adobe DTM, Demandbase, Digital pulse, workspace.Techno-Functional Web Analytics person with B2B Adobe implementation solution like SDR Validation, key variable understanding, account based tool integration, Vista rule implementation etc.Adobe Analytics admin level expertise (alert schedule, marketing channel processing rule, new segment creation, user management, SSO login, report suite configuration, saint classification etc.)Worked on the log file analysis which includes Akamai downloads the logs, structured logs cleaning methodology, mapped with sql data base and data validation Subject-matter expert on B2B web analytics implementation and reporting, providing training to analysts and business stakeholders.Worked as single point of contact for all stakeholders, business owners, implementation vendors and provide all kind of business and technical solution Verticals Experience: B2B (Major), B2B, Information Technology, Software, Travel.Skill & expertise -Tools & Technologies: Adobe cloud marketing/Site Catalyst 15Adobe Dynamic Tag Manager - DTMMax-mindDemandbase (B2B Account based Management tool)Google AnalyticsAdobe Digital pulse debuggerAdobe admin console and user management Digital marketing (Seo, Social media, b2b business portal like Indiamart)

Experience

1. Senior Manager (Adobe Multi Solution Architect)

   Capgemini

   Nov 2022 — Present · Bengaluru, IN

Education

• Goverment School

  Higher Secondary

  1995 — 1997

• Uptu

  Master of Business Administration (M.B.A.)

  2003 — 2005

Skills

• Pay Per Click (Ppc)
• Search Engine Technology
• Sem
• Competitive Analysis
• Social Media Marketing
• Keyword Research
• Sales
• Demandbase Account Managment
• Web Applications
• Online Sales
• A/B Testing
• Optimization
• Online Marketing
• Business Development
• Data Analysis
• Google Webmaster Tools
• Webtrends Analytics
• Social Media
• Omniture
• Link Building
• Data Mining
• Google Adwords
• Adobe Dtm
• Web Analytics
• Adobe Marketing Cloud
• Google Website Optimizer
• SEO
• Smo
• Eloqua
• Business Analysis
• Web Trends
• Analytics
• Ppc
• Adobe Vista Rules
• Html
• Google Analytics