Bill Baker
- Role
- Analytics and Performance Group Director at Wray Ward
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Bill Baker
Experienced digital marketing analytics professional with over 20 years of expertise in…
Experience
Analytics and Performance Group Director
Jun 2014 — Present · Charlotte, NC, US
Built and developed a measurement and analytics practice within a top advertising agency in the Southeast from the ground up\\\\n• Researched and procured a dashboard technology stack that enabled flexibility, scalability, and cost-effectiveness\\\\n• Implemented a cloud-based reporting data warehouse to meet the growing demand for reporting\\\\n• Collaborated with a diverse group of stakeholders to identify and address reporting inefficiencies, resulting in a more comprehensive reporting structure and implementation\\\\n• Mentored and developed a team of digital marketing analysts, data engineers, and marketing technologists\\\\n• Defined workflows for analytics and pixel tag management, leading to intricately tagged websites with a user-friendly tagging structure for paid media optimization and website performance optimization\\\\n• Provided leadership and expertise in digital marketing technology for both clients and internal team members.\\\\n• Established a measurement framework approach that standardizes KPIs across the customer journey and paid media channels\\\\n• Collaborated with the Insights team as part of CX engagements, leveraging expertise in UX, analytics, website design, and development\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Savannah College of Art and Design
B.F.A., Double Major Graphic Design and Illustration
1992 — 1997
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.