Laurie Weaver

About Laurie Weaver

Laurie Weaver, MS, is currently the Vice President of Marketing and Philanthropy for…

Experience

1. Vice President of Marketing and Philanthropy

   Monarch

   Mar 2020 — Present

   Provide executive leadership of marketing, communications and philanthropic efforts for large, statewide mental healthcare non-profit organization, serving North Carolinians annually. Develop and implement marketing and communications strategy including print and digital media, website, social media, email, intranet, and print and online publications. Manage statewide development functions, including fundraising strategy and campaigns, grant development, special events, annual appeal, prospect management, donor communications, engagement and stewardship. Supervise a marketing and philanthropy team of four staff members. HIGHLIGHTS: • Manage fast-paced, timely company-wide coronavirus communication implementation for external consumer audience, community stakeholders, staff, and donors across multiple channels. • Developed COVID-19 emergency grant applications, resulting in in external funding support • Manage media response and engagement. • Oversee development of compelling story content to highlight company impact for use across Monarch platforms. Package and repurpose content for maximum visibility. • Developed application for federal grant extension for an additional $3.9 million for mental health services expansion, receiving the highest score among grant applications nationally.

Skills

• Newsletters
• Public Relations
• Facebook
• Publishing
• Marketing Communications
• Website Development
• Team Building
• Email Marketing
• Marketing
• Board of Directors
• Event Management
• Fundraising
• Social Media
• Online Advertising
• Advertising
• Leadership
• Brand Management
• Integrated Marketing