Weatland Johnson
BBA Senior at Emory Goizueta Business School | Searching for Marketing, Sales, and Strategic Consulting Full Time Positions
- Role
- Spirits Marketing Intern at Moët Hennessy
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Weatland Johnson
Current undergraduate Senior at Emory University majoring in Business Administration with…
Experience
Spirits Marketing Intern
May 2025 — Present · Manhattan, NY, US
Supported the Glenmorangie and Ardbeg brand teams in the execution of 10+ brand activations with on/off-premise partner accounts, enhancing effective project management skills-Managed over 100+ bottle fulfillment orders to meet the demands of various accounts and brand events, ensuring timely product availability-Developed a through-the-line strategy emphasizing cultural relevancy for misrepresented East Asian groups (<1% visibility on social media) in partnership with Moet & Chandon. Emphasizing effective demographic marketing tactics-Created a Tactical 360 Launch Strategy for limited edition Glenmorangie marque. Through-the-line strategy with ATL and BTL components; allowing for effective PR/Media Placements, Commerical Strategy, and Digital CRM-Collaborated with professionals across the business cross-functionally to widen understanding of relationship building, E-Business, Brand, Business, and Commercial Strategy,
Education
Emory University - Goizueta Business School
Bachelor of Business Administration - BBA, Strategy and Management Consulting, Marketing
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