Katie Wearne

Audience Data Engineer @Corbus, LLC

Cincinnati, OH, US

Managing a Fortune 500 client\'s proprietary data management platform (DMP) for global programmatic data which shares audience data with The TradeDesk, Meta, and TikTok. Creating data segments based on consumer insights and curating segments supplied by vendors to minimize campaign data costs for global brands, then analyzing their utility.I created and manage audit processes for the DMP to ensure data is compliant with legal guidelines (vendor contracts, COPPA, Washington MHMDA), accurately represents the audiences it is targeting, and is constantly growing.

Kent State University

BS