Katie Wearne
Business insights through data & technology.
- Role
- Audience Data Engineer at Corbus, LLC
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Katie Wearne
Data-focused innovator with 20+ years’ experience in analytics, business intelligence…
Experience
Audience Data Engineer
Jul 2021 — Present · Cincinnati, OH, US
Managing a Fortune 500 client\'s proprietary data management platform (DMP) for global programmatic data which shares audience data with The TradeDesk, Meta, and TikTok. Creating data segments based on consumer insights and curating segments supplied by vendors to minimize campaign data costs for global brands, then analyzing their utility.I created and manage audit processes for the DMP to ensure data is compliant with legal guidelines (vendor contracts, COPPA, Washington MHMDA), accurately represents the audiences it is targeting, and is constantly growing.
Education
Kent State University
BS
Skills
- Css
- Javascript
- Html
- Accessibility
- Information Architecture
- Xml
- Sql
- Cms
- Teamsite
- Technical Documentation
- SEO
- Google Analytics
- Section 508
- User Experience
- Digital Marketing
- Perl
- Java
- Php
- Drupal
- Wordpress
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