Drew Boyd

About Drew Boyd

Drew Boyd is a C-suite advisor on creativity and innovation, international public speaker, award-winning author, podcaster, and professor of marketing and innovation. He is widely recognized as one of the foremost experts, trainers and thought leaders in corporate innovation methods. Drew is the co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results; and Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Forbes, Industry Week, Psychology Today, and Strategy+Business. Drew also hosts the podcast Innovation Inside the Box.Drew teaches, consults, and speaks extensively in the fields of innovation, persuasion, and strategy. He teaches business and government teams how to solve tough problems to create a culture of innovation and a flowing pipeline by reframing the innovation process in a way that makes people more—not less—creative.

Experience

1. Linkedin Learning Instructor

   Linkedin

   Jun 2011 — Present · US

   In addition to my role as associate professor at the University of Cincinnati’s Master of Science in Marketing program, I also share my marketing expertise with a global audience on LinkedIn Learning with these courses:• Business Innovation Fundamentals• Marketing Foundations• Branding Foundations• Key Account Management• Understanding Consumer Behavior• Writing a Marketing Plan• Managing Team Creativity• Leading a Marketing Team• Identifying Sales Growth Opportunities• Sales Management Fundamentals• Improving Your Judgment• Measuring Sales Force Effectiveness

Education

• United States Air Force Academy

  Bachelor of Science (BS), Management Science and Operations Research

  1972 — 1976

• University of Chicago

  MBA

  1989 — 1990

Skills

• Advertising
• Program Management
• Blogging
• Social Media
• Persuasion
• Strategic Thinking
• Marketing Management
• Market Analysis
• Project Management
• Management Consulting
• Business Innovation
• Strategy
• Customer Insight
• Analytics
• Marketing Research
• Business Strategy
• Management
• Integration
• Product Management
• Strategic Partnerships
• Change Management
• Mergers & Acquisitions
• Entrepreneurship
• Business Planning
• Marketing Communications
• Competitive Analysis
• Start-Ups
• Creative Direction
• Medical Devices
• Social Influence
• Project Planning
• Leadership Development
• Market Research
• Product Marketing
• Product Innovation
• Thought Leadership
• Qualitative Research
• Data Analysis
• Product Launch
• Process Improvement