Dillon Alexander
Nike Tennis Merchant 🎾
- Role
- Senior Footwear and Apparel Merchant, Nike Tennis at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Dillon Alexander
In my current role at Nike, I get to help build tennis culture (I only dreamed of doing something like it as a kid). I do this by getting to lead and drive our tennis footwear and apparel strategy - working with our creation team to craft athlete stories around athletes like Carlos Alcaraz and Aryna Sabalenka, moments like the US Open, and shoes like the Vapor 12.Outside of this work, I deeply love pouring into the next generation, growing in faith with my church community, experimenting in storytelling through writing, as well as adventuring around this beautiful world with my people.I would love to chat (even if it\'s just about the latest Slam)! Connect with me and add a note, or email me at w••••••••@gmail.com.
Experience
Senior Footwear and Apparel Merchant, Nike Tennis
Sep 2025 — Present
I drive the marketplace strategy for all of Nike Tennis footwear and apparel by:• Obsessing consumer first by figuring out how to create shoes that serves all players for everyone from my wife Teegan, who plays pickleball at work, to my friend Drew, who plays tennis multiple times a week at Portland Tennis Club, to Jannik Sinner and Aryna Sabalenka, who play, well, you know, for work.• Building assortments to storytell through our Tennis moments and athlete stories by influencing color, graphics, and materials end-to-end (from dreaming about them to showing up on Nike.com), with our cross functional partners in Brand, Demand Planning, Product, and Geography Merchandising to maximize franchise health for all franchises across Tennis.• Creatively build a footwear and apparel plan around our four Grand Slam moments (the Australian Open, the French Open, Wimbledon, and the US Open), while building the brands of your favorite Tennis athletes to excite and inspire the next generation of athletes
Education
University of Arizona
Bachelor’s Degree, Marketing
2016 — 2020
Barrington High School
Diploma
2012 — 2016
Skills
- Customer Service
- Adaptive Leadership
- Team Building
- Management
- Analytical Skills
- Social Media
- Leadership
- Maximizer
- Connectivity
- Marketing
- Powerpoint
- Microsoft Office
- Sales
- Communication
- Microsoft Word
- Public Speaking
- Writing
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