Don Harlow

About Don Harlow

I have been truly blessed in my career to have had the opportunity to work for several fantastic organizations ranging from small, privately held companies to global Fortune 100 organizations. It is with these organizations that I have been able to apply my marketing experience and help shape marketing strategies through thought leadership, collaboration, process development, flawless execution and analytics.I brand myself as being \"Creatalytical\" meaning I have a blend of both creativity and analytics. I let analytics drive creative solutions.I always seek out new challenges and enjoy working with teams that are driving toward a common goal. Contact:w••••••••@gmail.com

Experience

1. VP Director Retail Marketing Strategy

   Fifth Third Bank

   Apr 2014 — Present

   As the head of Retail Marketing, I am responsible for Fifth Third’s Retail Bank Marketing Strategy. Fifth Third, with over $200 billion in assets, is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, mortgage and insurance products and services. We serve customers in 12 states across the Midwest and South with approximately 1,100 retail branches and over 2,600 ATMs.I currently lead a high performance team of marketing managers that focus on the creation, execution and tracking of marketing strategies that generate growth and promote retention within the organization. Areas of particular focus include Household Acquisition, Consumer Deposits, Onboarding Journeys, Denovo Expansion and Online/Mobile Banking. My team and I consult with executive leaders within the bank to identify goals or complex problems and then develop integrated marketing strategies that promote products and solutions that meet the needs of today’s ever-changing retail bank customer.Areas of particular expertise include Paid Digital (Search, Display, SEO, SEM, Influencer & Affiliate), Direct Mail, Email Marketing, and Face-to-face Sales Integration.

Education

• Morehead State University

  Bachelor of Business Administration (BBA), Marketing

  1986 — 1990

Skills

• Marketing
• Product Management
• Insurance
• Sales Management
• Start-Ups
• Strategy
• E-Commerce
• Team Leadership
• Crm
• Integrated Marketing
• Mergers & Acquisitions
• Segmentation
• Business Strategy
• Program Management
• Banking
• Process Improvement
• Direct Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Marketing
• Lead Generation
• Product Marketing
• Leadership
• Management
• Team Building