Will Cropper

About Will Cropper

Builder, leader, and motivator of fantastic sales teams. I lead sales teams using empathy, honesty, and accountability. Extensive field time has enabled me to become an expert in observing sales interactions and providing valuable coaching feedback that has helped the people I\'ve led to improve their performances significantly. I’ve spent more than 20 years working in sales and sales management, during that time I’ve had the opportunity to work with billion dollar corporations like Crocs and TaylorMade-adidas and I’ve also launched three start-ups. My primary responsibilities have always been in sales and/or marketing. I have managed teams as large as 95 and I have also worked individually as both a territory representative and a national key account rep. To me, it’s about the process and the challenge. I am an expert at creating and implementing key objectives and processes designed to achieve operational effectiveness and financial results. I set team and individual sales and business development goals by identifying opportunities and driving them from inception to closure. I have a history of designing and implementing incentive and compensation plans that align with company objectives. I\'m not afraid to ask my customers to think outside their comfort zone, push for creative solutions, and challenge them where appropriate, all in the name of a stronger business for everyone. I’ve always put SMART goals in writing, created action plans to accomplished them and I’m proud to state I usually accomplish what I aspire. Key Areas of Expertise: Leadership, sales management, strategic plans, executing a plan, account management, project manager, sales, sales training, business plans, negotiation, forecasting, merchandising, customer service, presentations, licensing, public relations, footwear, apparel, managing independent sales representatives, writing sales programs, building sales organizations, public speaking, sales meetings.

Experience

1. Chief Business Development Officer, Co-founder

   Catapult Group

   Sep 2022 — Present · Franklin, MA, US

   Catapult Group is a national sales agency servicing the golf industry. We represent some of the finest brands in golf using employed Territory Sales Managers.

Education

• Alliant University

  BS, Business Administration, Finance

Skills

• Strategic Planning
• Forecasting
• Sales Operations
• Strategy
• Customer Service
• Leadership
• P&L Management
• Footwear
• Product Launch
• Brand Development
• Apparel
• Social Media
• Sports Marketing
• Training
• New Business Development
• Brand Building
• Account Management
• Strategic Partnerships
• Market Planning
• Negotiation
• Competitive Analysis
• Selling
• Start-Ups
• Business Development
• Sunglasses
• Marketing Communications
• Delivering Initiatives
• Marketing
• Public Relations
• Sales Process
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Trade Shows
• Pricing
• Retail
• Sporting Goods
• Crm
• Team Building
• Management