Will Cooper
Head of Strategic Development @VETRO
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WORK HISTORY
Head of Strategic Development @VETRO
Founded in 2017, VETRO has evolved from mapping software into a system of record for fiber infrastructure – providing the data layer modern network operators rely on to plan, build, and operate their networks.VETRO converts proprietary network data into a strategic asset – informing and automating mission-critical workflows and ultimately enabling customers to scale their networks at software speed.The platform provides the asset-level visibility operators increasingly require to execute programmatic M&A, rapidly integrate acquisitions, drive returns on capex, and support ABS financings.VETRO has grown 5x in five years and now supports 350 customers across 25 countries, including nearly 50% of U.S. private equity–backed fiber operators.
EDUCATION
The University of Georgia
B.B.A., Economics
The London School of Economics and Political Science (LSE)
Corporate Law and Governance
University of Virginia
M.S. Commerce, Finance
ABOUT WILL COOPER
PE-backed operating exec focused on the intersection of digital infrastructure and software. Previously spent ten years on Wall Street as an M&A banker. Career spans the full digital infrastructure stack - from the physical layer (fiber, data centers, wireless) to the software that powers it. Currently leading strategic development at Vetro, a PE-backed fiber network data platform helping operators scale and integrate networks at software speed.Prior to Vetro, served as CFO/CSO of Beyond Now, a PE-backed telecom software company enabling telcos to monetize their network infrastructure assets. As an investment banker, completed 50 M&A and capital-raising transactions ranging from $10 million to $10 billion, most recently at Houlihan Lokey, the most active M&A advisor globally. Outside of work: husband, dog dad, skier, diver, mezcal & wine student, aspiring tennis player, and restless explorer (~70 countries).
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