Will Cooper

Head of Strategic Development @VETRO

Atlanta, GA, US
EMAILS
w••••••••@vetrofibermap.com
MOBILE NUMBERS
+16•••••••41

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WORK HISTORY

Mar 2025 — Present

Head of Strategic Development @VETRO

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Founded in 2017, VETRO has evolved from mapping software into a system of record for fiber infrastructure – providing the data layer modern network operators rely on to plan, build, and operate their networks.VETRO converts proprietary network data into a strategic asset – informing and automating mission-critical workflows and ultimately enabling customers to scale their networks at software speed.The platform provides the asset-level visibility operators increasingly require to execute programmatic M&A, rapidly integrate acquisitions, drive returns on capex, and support ABS financings.VETRO has grown 5x in five years and now supports 350 customers across 25 countries, including nearly 50% of U.S. private equity–backed fiber operators.

EDUCATION

N/A

The University of Georgia

B.B.A., Economics

N/A

The London School of Economics and Political Science (LSE)

Corporate Law and Governance

N/A

University of Virginia

M.S. Commerce, Finance

ABOUT WILL COOPER

PE-backed operating exec focused on the intersection of digital infrastructure and software. Previously spent ten years on Wall Street as an M&A banker. Career spans the full digital infrastructure stack - from the physical layer (fiber, data centers, wireless) to the software that powers it. Currently leading strategic development at Vetro, a PE-backed fiber network data platform helping operators scale and integrate networks at software speed.Prior to Vetro, served as CFO/CSO of Beyond Now, a PE-backed telecom software company enabling telcos to monetize their network infrastructure assets. As an investment banker, completed 50 M&A and capital-raising transactions ranging from $10 million to $10 billion, most recently at Houlihan Lokey, the most active M&A advisor globally. Outside of work: husband, dog dad, skier, diver, mezcal & wine student, aspiring tennis player, and restless explorer (~70 countries).

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