Wes Benel
VP Sales Leader | 20+ Years in SaaS, AdTech & MarTech | Driving Growth Through Identity, Data & Audience Solutions | Partnering Across M&E, Platforms, Publishers & Brands
- Role
- VP of Sales at TransUnion
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Wes Benel
With over 20 years of experience across SaaS, advertising, and marketing technology, I help leading global brands solve their most critical business challenges through data-driven strategy and scaled go‑to‑market execution.For the past seven years, I’ve led TransUnion’s high‑performing Media & Entertainment vertical sales organization: building processes, developing talent, and scaling teams to expand market adoption of our Identity, Analytics, and Audience solutions. My focus has been driving measurable revenue growth while ensuring our clients and partners maximize value across the customer lifecycle.In my current role, I’m dedicated to deepening collaboration across platforms, publishers, AdTech partners, agencies, and brands. I thrive at the intersection of data, innovation, and commercial strategy—creating partnerships that accelerate growth, improve retention, and unlock new opportunities in an evolving media ecosystem.
Experience
VP of Sales
Jan 2023 — Present · New York, NY, US
Responsible for the adoption and growth of TruAudience Marketing Solutions across Media & Entertainment vertical clients
Education
Randolph-Macon College
Bachelor's degree, History
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