Wayne Townsend
C-suite leader for Marketing and Advertising technology companiess
- Role
- Chief Product Officer at Data Axle
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Wayne Townsend
Experienced senior operating executive (products, service, sales, marketing) with specific, deep expertise in topics and categories such as enterprise software, SaaS, database marketing, interactive marketing, analytics, big data, marketing service and systems integration. Comfortable tackling complex solutions, major business and process transformations, large client relationships and significant market opportunities. Known for clarity of communication, transparency, getting things done, delivering.
Experience
Chief Product Officer
Aug 2025 — Present · Boston, MA, US
Data Axle enhances the quality of our client’s business and consumer data to allow them to fully understand each person - whether customer or prospect, where they live and work, their and off-line behaviors, and how they respond to paid and owned media. We help our clients turn this knowledge into better strategies, higher ROI, and great customer experiences.
Education
University of Dayton
MS, Mechanical Engineering
1986 — 1989
Massachusetts Institute of Technology
BS, Mechanical Engineering
1981 — 1985
Skills
- Saas
- Salesforce.com
- Multi-Channel Marketing
- Product Management
- Big Data
- Cross-Functional Team Leadership
- B2b Marketing
- Marketing Strategy
- Strategic Partnerships
- Go-to-Market Strategy
- Saas Software
- General Management
- Direct Marketing
- Leadership
- Demand Generation
- Campaign Management
- Email Marketing
- Lead Generation
- Customer Acquisition
- Segmentation
- Crm
- Analytics
- Online Marketing
- Integrated Marketing
- Strategy
- E-Commerce
- Database Marketing
- Marketing
- Integration
- Customer Relationship Management (Crm)
- Product Marketing
- Mobile Marketing
- Sales
- Large Systems Integration
- Selling
- Start-Ups
- Business Development
- Software as a Service (Saas)
- Digital Marketing
- Marketing Automation
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