Wayne Rodriguez
Director of Brand Partnerships | Building Campaigns for Global Entertainment Franchises Across Theatrical & Streaming | The Walt Disney Studios
- Role
- Jimmy Kimmel Live at Disney Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Wayne Rodriguez
As a Director of Brand Partnerships, my passion lies in launching and sustaining global franchises at the forefront of entertainment. I specialize in weaving together iconic IP with leading global brands, creating culturally relevant moments that connect with audiences across both theatrical and streaming landscapes.A highlight of my career was spearheading the partnership with T-Mobile for Business for the 2025 theatrical release of Lilo & Stitch. Through this landmark collaboration, my vision was to elevate the film beyond a traditional family release by amplifying the campaign with a sophisticated B2B technology narrative. This strategy broadened the film’s appeal to a tech-savvy audience and contributed to a global success that shattered expectations and broke box office records.Looking ahead, I am driven by the challenge of stewarding the art of filmmaking into its next chapter. My career has been dedicated to connecting audiences with world-class stories, and I believe the future lies at the intersection of legacy entertainment and digital innovation. I’m excited to explore how new technologies and platforms can amplify the power of storytelling for the next generation of fans.
Experience
Jimmy Kimmel Live
Present
Education
California State University, Los Angeles
Bachelor of Science - BS, Marketing
Skills
- Copywriting
- Branded Content
- Digital Media
- Broadcasting
- Sponsorship
- Marketing Communications
- Advertising Sales
- Event Marketing Strategy
- Broadcast Television
- Integrated Marketing
- New Media
- Social Media
- Film
- Content Strategy
- Marketing Strategy
- Relationship Marketing
- Television
- Producing
- Advertising
- Strategic Partnerships
- Negotiation
- Entertainment
- Social Media Marketing
- Broadcast
- Production
- Marketing
- Branded Entertainment
- Pitching
- Creative Direction
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