Wayne Pollock

About Wayne Pollock

When you’re seen as an authority, you attract clients and customers, employees, media attention, speaking opportunities, and employment and other growth opportunities.Being seen as an authority is the key to professional and personal freedom for law firm partners and executives at companies that serve the legal industry.When you have your own clients through consistent and effective marketing efforts, top-notch employees, a strong personal brand, and/or employment and other growth opportunities, you’re never stuck in a dead-end position.This professional freedom, with its opportunities for growth, flexibility, and increased earnings, leads to personal freedom. In today’s world, professional and personal freedom are scarce. That’s why it\'s my mission to help attorneys and legal industry executives attain both.Whether it’s through public relations, including litigation communications and referral marketing (under my Copo Strategies brand), or ghostwritten thought leadership (under my Law Firm Editorial Service brand), I help my clients attain professional and personal freedom by positioning them as authorities in the eyes of their target audiences.Why do I do this? Because I know what being on the other side feels like.When I worked as an associate at an international law firm for 6.5 years after law school, I prioritized billing hours over positioning myself in the marketplace as an authority.I paid the price. I had neither the professional nor personal freedom I coveted.I’m such a believer in the importance of building one’s authority in the pursuit of professional and personal freedom that I’ve created hundreds of free blog posts, videos, and podcast episodes regarding authority building in the context of public relations and thought leadership.Even if we never work together, you can learn strategies and techniques for building your authority from the content I’ve produced.Interested in blog posts about thought leadership and public relations?Go here in videos about thought leadership and public relations?Go here in a podcast about thought leadership and public relations?Go here in a free thought leadership educational email course that can help you position yourself to be your target clients’ top choice over your competitors (and the one the media and conference organizers call)?Go here

Experience

1. Founder

   Law Firm Editorial Service

   Apr 2020 — Present · Philadelphia, PA, US

   The Law Firm Editorial Service is a ghostwriting and content strategy service serving Big Law and boutique law firms, and companies that serve the legal industry.We ghostwrite marketing and business development content, especially thought-leadership content, for lawyers and legal industry executives who have knowledge, wisdom, and insights to share—and who know that sharing them will help them build their prominence and their practices or organizations.I launched this service in April 2020 after working on a ghostwriting project in 2019 for almost a dozen partners at an Am Law 50 firm. While working on that project, I saw how badly lawyers and their law firms needed assistance crafting compelling *lawyer-written* thought-leadership marketing and business development content.

Education

• S.I. Newhouse School of Public Communications at Syracuse University

  B.S., Magna Cum Laude, Public Relations, Marketing

  1998 — 2002

• Georgetown Law

  J.D., Law

  2007 — 2009

• George Washington High School

  High School

  1994 — 1998

Skills

• Litigation Communications
• Complex Commercial Litigation
• Public Relations
• Key Message Development
• Legal Research
• Legal Writing
• Legal Analysis
• Writing for the Media
• Media Relations
• Issues Managment
• Strategic Planning
• Strategic Communications
• Creative Problem Solving
• Client Service
• Client Development
• Project Management