Wayne Norton

About Wayne Norton

Seasoned Program Manager, with over 20 years’ experience building and managing global services and systems at Microsoft. Manager of a team of PM’s responsible for the certification of all 3rd party created Xbox marketing and packaging releases globally since 2004, with annual volumes exceeding individual components.Extensive management experience including direct line reporting of three Microsoft teams (14 FTE reports), vendor staff, premedia/creative agencies, and localization & test/engineering vendor companies. Highly proficient in budgeting/financial control, performance reviews and strategic planning. Indirect management of creative teams within the entire network of Xbox 3rd party game and accessory partners.Creator of the award winning (“Trustworthy Computing”) Xbox Game Packaging Templates enabling the efficient and on brand production of localized print ready files for all 27 officially supported languages, resulting in faster to market and annual savings of over $1m beginning year one. Creator and evangelist of Xbox brand guidelines and localized logo families and a key stakeholder in all co-branded marketing campaigns. Reduced cost and SLA (service level agreement) of the artwork certification service (by 35% and 80% respectively) through workflow management tool development, process refinement and precision metric analysis. Thrives on building a best in class service, constantly looking to improve on past performance. Natural leadership skills both with direct team and cross function partners – ability to influence without authority.

Experience

1. Senior Operations Program Manager, Microsoft Cloud & Enterprise Marketing

   Microsoft

   Sep 2017 — Present · Redmond, WA, US

   I transformed operational processes for the efficient creation and delivery of marketing assets for Office 365, Microsoft 365, and C&E marketing campaigns, which resulted in >$2M savings annually and a 200% increase in lead generation- Optimized operations through several key cross group initiatives including, intake brief consolidation, media licensing, gig economy utilization, Microsoft Stream adoption, and digital asset management tools- Produced creative content (webcasts, infographics, podcasts, customer evidence videos, etc.) for numerous Microsoft Teams and Microsoft 365 marketing campaigns, including major global security events (e.g. GDPR) targeting enterprise customers- Overhauled the org’s SharePoint strategy by creating a comprehensive “Reference Library” to host all guidelines and procedures (SOPs) in one location to dramatically improve discoverability and enable a self-serve framework- Guided the org’s transition from 3rd party workflow tools to adoption of ADO (Azure Dev Ops), including acting as discovery PM responsible for solutioning issues raised during daily scrum and triage meetings.I directly managed all financial processes and accountability associated with ~$8M of annual production and contingent staffing spend.

Education

• Dublin Business School

  Diploma, Marketing, Advertising, Public Relations & Sales

  2005 — 2006

Skills

• Brand Design
• Brand Management
• Team Leadership
• Localization
• Agile Methodologies
• Management
• Agile Project Management
• Adobe Creative Suite
• Brand Implementation
• Planning Budgeting & Forecasting
• Strategy
• Business Process Improvement
• Project Management
• Program Management
• Software Project Management
• Workflow Management Systems
• Partnership-Building
• Software Development
• Microsoft Office
• Customer Presentations
• Corporate Recruiting
• Personal Development
• Evangelism
• Corporate Branding