Wayne Madden

About Wayne Madden

I am a marketing strategist, working with B2B sales and marketing organizations to maximize results from their marketing strategy, messaging content, marketing tactics and direct and channel sales activities. I help companies align marketing, lead generation, lead nurturing and qualification, and sales enablement to convert prospects into customers.As a marketing strategist with GrowthPoint, we utilize our narrow and deep focus in the industrial manufacturing and power utility markets to partner with clients in delivering measurable results and shared success for marketing sales/tactics and sales performance. We deliver services that leverage technology to identify, nurture, and qualify leads so that you don’t have to invest in technology and the expertise and resources to manage that technology yourself. We augment your own skills, expertise, and hours where you have gaps so that you can get to your goals more quickly and efficiently.As a coach for CEOs/owners of small to medium size businesses, I bring a specific focus to marketing, sales and healthy business growth. Before you, as an owner or CEO, sign off on contracts with marketing and/or sales development firms offering the latest technologies and promises, I will work with you to clearly define your goals, your go-to-market plan (including a marketing and sales strategy and plan), and the metrics you can use to hold internal and external providers accountable. With over 20 years of experience in the media and technology industries, I have led organizations from one dollar (startups) to $20M. I’ve held a combination of marketing and sales leadership roles and genuinely believe that marketing is one of the top challenges facing small business owners today. I weave marketing strategy and expertise into each of my coaching engagements, with an eye toward crafting customer-focused messaging that will help businesses to attract their ideal customers and continue to grow.

Experience

1. Marketing Strategist Demand Generation Strategist Sales Enablement Strategist

   Growthpoint B2b Marketing & Sales Services

   Mar 2014 — Present · Chicago, IL, US

   Working with business-to-business marketers and sales leaders to maximize their success utilizing - On-demand marketing services to augment your time, resources and expertise Sales lead nurturing and qualification services (direct and indirect channel engagement) Sales enablement services (tools and services that elevate sales success)