Wayne Carlson
Group Strategy Director | Driving Brand Growth & Audience Engagement via Strategic Marketing & Creative Storytelling
- Role
- Group Strategy Director at Osborn Barr Paramore Obp
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Wayne Carlson
As a dynamic marketing executive with a passion for innovative storytelling and…
Experience
Group Strategy Director
Dec 2022 — Present · St. Louis, MI, US
Description:Direct strategy team of four to create, activate, and oversee multimillion-dollar marketing plans, guiding omnichannel advertising strategies to achieve high-impact outcomes for clients in the agriculture, recreation, and tourism industries. Develop audience-first content briefs that inspire exceptional creative execution, collaborating with creative teams to design breakthrough content for category-leading clients, advancing engagement, and enhancing brand impact.Highlights of accomplishments in this role include:• Increased audience familiarity by 20% and perceived organizational value by 7% by reorchestrating the marketing strategy for a major check-off client, shifting to a fluid, audience-first approach informed by decision-making behaviors.• Achieved 20K monthly page views by leading multichannel content marketing strategies for two large agriculture brands, integrating social media campaigns, digital performance marketing, and high-budget event activations like trade shows.• Secured incremental client growth of 25% by transforming client into a fully integrated, multichannel account through strategic audience insights and improved alignment with their needs.• Delivered insight-driven quarterly presentations combining qualitative and quantitative research to help clients better understand their audiences, resulting in consistent business growth.
Education
Minnesota State University, Mankato
Bachelor of Science (B.S.), Mass Communications
1996 — 2003
Skills
- Writing
- Corporate Communications
- Press Release Development
- Annual Reports
- Internal Communications
- Media Relations
- Crisis Communications
- Superior Client Service
- Employee Engagement
- Speech Writing
- Creative Writing
- Sports Writing
- Sports Communication
- Sports Marketing
- Public Relations
- Public Speaking
- Proposal Writing
- News Writing
- Marketing Communications
- Event Planning
- Press Releases
- Integrated Marketing
- Social Media
- Strategic Communications
- Publications
- Marketing
- Communications Planning
- Advertising
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