Wayne Cancro

Director, Market Access Marketing, Pulmonary Arterial Hypertension (PAH)

Role
Director, Market Access Marketing, Cardiovascular & Metabolic Disease at Johnson & Johnson Innovative Medicine
Location
Norristown, PA, US
LinkedIn followers
500 followers

About Wayne Cancro

SPECIALTY MARKET ACCESS LEADERVersatile market access, sales, & marketing professional with extensive launch experience in the specialty pharmaceutical industry. Forward-thinking executive skilled at building cohesive teams, thriving in a changing environment, and solving difficult problems. Strategic thinker with a keen ability to learn quickly, analyze market conditions, and create exceptional market access strategic plans. Proven ability to deliver outstanding results is evident by eight promotions and four national awards, which represents the top 5-10% of my peers. SKILLS SUMMARYIncredible Work Ethic | Provide Very Clear Direction & Expectations | Excellent Team Player | Understand the Analytics of the Market | Approach Job with Passion & Conviction | Build a High-Performance Culture for Team | Demonstrate a High Level of Accountability | Very Proactive & Decisive | Focus on team development and growth | Flexible & Can Adjust to Any Situation| Market Access Experience in Pricing & Contracting; Specialty and Specialty Lite Distribution Models; Building Payer Value Propositions and FDAMA 114 PIE Decks; & Creating both Account Specific and HCP Pull Through Strategies & Tactics to drive brand success

Experience

  1. Director, Market Access Marketing, Cardiovascular & Metabolic Disease

    Johnson & Johnson Innovative Medicine

    Mar 2024 — Present · Titusville, NJ, US

    Responsibilities include the development and execution of strategies that ensure optimal access and reimbursement for Janssen\'s Cardiovascular & Metabolic portfolio. Key stakeholders include health plans, health systems, hospital and physician group purchasing organizations, specialty pharmacy providers, pharmacy benefit managers, wholesalers, retailers, federal and state government health care providers and national and regional advocacy organizations.

Education

  • United States Military Academy at West Point

    BS, management

    1986 — 1989

  • Chaminade University of Honolulu

    MBA, Business

    1990 — 1992

Skills

  • Management
  • Team Building
  • Ob/Gyn
  • Biotechnology
  • Sales
  • Selling Skills
  • Market Access
  • Hematology
  • Sales Operations
  • Hospitals
  • Pulmonology
  • Business Planning
  • Pharmaceutical Sales
  • Sales Effectiveness
  • Cardiology
  • Rheumatology
  • Medical Devices
  • Marketing
  • Market Research
  • Hospital Sales
  • Marketing Strategy
  • Leadership
  • Neurology
  • Oncology
  • Urology
  • Endocrinology
  • Dermatology
  • Infectious Diseases
  • Gastroenterology
  • Pharmaceutical Industry
  • Sales Force Development
  • Managed Care
  • Nephrology
  • Psychiatry
  • Product Launch
  • Global Marketing
  • Strategy
  • Diabetes
  • Respiration
  • Selling

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Wayne Cancro — Director, Market Access Marketing, Cardiovascular & Metabolic Disease at Johnson & Johnson Innovative Medicine in Norristown, PA, US | Unifers