Wayne Simmons
Global Customer Excellence Lead @ Pfizer • Author: The Customer Excellence Enterprise (Wiley) • US Army Intelligence Veteran
- Role
- Chief Marketing Organization Global Customer Excellence Lead at Pfizer
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Wayne Simmons
Brands are no longer just heard, they’re lived. At the intersection of marketing, field…
Experience
Chief Marketing Organization Global Customer Excellence Lead
Apr 2023 — Present · New York, NY, US
I champion, embed and operationalize customer-centric ways of working, voice of the customer data and signals, and commercial benchmarking across the enterprise to achieve commercial excellence objectives, including driving experience-led growth, field force and global go-to-market excellence, continuous channel optimization, and activating frictionless, high-value in-person and digital experiences that earn preferred positions with customers and deliver on the Pfizer brand promise.As the author of Pfizer’s first enterprise CX strategy, I led global activations of CX infrastructure and capabilities, including: omnichannel customer listening, experience measurement systems and transformational operating models focused on generating novel insights from diverse “big data” sources, frontline interactions and the digital experiences of patients, health care professionals and consumers.
Education
The Wharton School
AMP
University of the State of New York
BS
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