Wayne Shepherd

WORK HISTORY

SKILLS

ABOUT WAYNE SHEPHERD

Proven senior leader in the plumbing and heating sector with over a decade of experience driving sales, team performance, and customer engagement across large multi-site operations. As Regional Showroom Sales Manager at City Plumbing, I currently oversee 60+ showrooms across the North West, West Midlands, Leicestershire, and Nottinghamshire—managing both strategic growth and day-to-day performance across a diverse regional portfolio.I lead high-performing teams focused on delivering exceptional customer experiences, primarily for trade professionals and retail clients in the bathroom and heating space. My role spans sales coaching, team development, margin management and operational execution—consistently delivering year-on-year growth and showroom profitability.Known for turning underperforming locations around, I work closely with branch managers to embed a culture of accountability, service excellence, and commercial awareness. I’ve also played a key role in launching regional initiatives, from CRM rollouts to in-showroom training programs that directly impact conversion rates and customer retention.I bring hands-on industry knowledge, a people-first leadership style, and a sharp commercial mindset to every challenge. My goal is to keep building high-output, customer-focused teams that deliver lasting value to both the business and the trade professionals we serve.