Wayne MacAskill Cert
Head of Commercial Integration @Markerstudy Retail
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WORK HISTORY
Head of Commercial Integration @Markerstudy Retail
Working alongside our Commercial Directors, focusing on integrating commercial strategies across our core policy administration systems with key focus on our data enrichment strategy.Manages the relationships of our data enrichment strategical partners, Lexis Nexis, Experian, Trans Union and Synectics Solutions.
ABOUT WAYNE MACASKILL CERT
I’m an experienced insurance professional with a background spanning personal lines broking, digital transformation, commercial integration and technology leadership. Over the past 16+ years, I’ve developed a strong blend of commercial insight, technical understanding and people leadership, helping large-scale organisations modernise their systems, improve digital capability and deliver meaningful operational efficiencies.My experience covers everything from legacy system support and application consolidation to data enrichment strategy, cloud migration and automation-led process improvement. I’ve also led high-performing teams across the UK and offshore regions, introduced new delivery models, and partnered closely with senior stakeholders to drive transformation through periods of acquisitional change.I’m passionate about simplifying complexity, enabling teams to thrive, and ensuring technology delivers clear value to the business. Whether it’s integrating systems after a merger, improving digital journeys, or identifying commercial synergies, I enjoy working at the intersection of people, process and technology to deliver outcomes that matter.
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