Wayne M. MacKe

Digital Strategist @ASSA ABLOY Door Security Solutions - US

New Haven, CT, US

Manage the strategy and development of Oracle WebCenter enterprise content management system (including Digital Asset Management component) and Agility Multichannel product information management system (PIM)-Work closely with sales and marketing teams to document business processes and identify software and technology applications which will increase efficiency, reduce operating costs and provide a competitive advantage-Define enterprise strategy for the production, approval, indexing and syndication of all digital assets-Work with internal and external development teams to define and implement customized integrations with new technology and legacy applications-Research new technology, software and industry trends. Communicate findings and recommendations to applicable audiences-Ensure new technology and software applications support the business strategies of 27 ASSA ABLOY brands-Define scope and manage various implementation or development projects for sales and marketing systems-Develop governance and training for enterprise applications and new technology-Partner with eBusiness team to ensure close alignment with all website, intranet and extranet portals-Act as subject matter expert (SME) and advisor for search engine optimization (SEO), content management systems (CMS), responsive design, mobile applications and contact management-Assist sales and marketing with the batch loading, migration and/or export of product information and digital assets.