Wayne Jones
Managing the Strategic and Activations of our Global Brands to and through the Trade @Imperial Brands PLC
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WORK HISTORY
Managing the Strategic and Activations of our Global Brands to and through the Trade @Imperial Brands PLC
SKILLS
ABOUT WAYNE JONES
Project Management - Led & delivered global projects for a FTSE 100 company with the scope including global plain packaging strategy, global sales force ways of working & global CRM platform plus the sales integration of 2 major tobacco companies in the US. Trade Marketing - Understanding of how to bring brands to life to and through the trade, aligned to the needs of customers and consumersSales Management - Leadership of people, enabling them to fulfill their potential, sales strategy planning with the ability to identify opportunities and threats, supported by effective activation plansResearch - Understanding of the behaviours of shoppers, what there drivers are and how to align programs to optimise effectiveness
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