Wayne Fagan
Senior Manager, Marketing Performance @Scotiabank
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WORK HISTORY
Senior Manager, Marketing Performance @Scotiabank
Lead the improvement of marketing effectiveness by partnering with Business lines, Customer Journey Managers, Digital Acquisition Specialists, and other Marketers to ensure performance meets strategic sales targets.• Leverage analytics, partner reports and vendor tools to support monthly reporting and ad-hoc requests to generate insights in an effort to drive performance management across multiple business lines.• Champion a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
EDUCATION
University of Toronto
Bachelor of Commerce - BCom
SKILLS
ABOUT WAYNE FAGAN
A results driven marketing professional with 20+ years proven success in developing…
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