Wayne Cavadi

About Wayne Cavadi

Simply put I am a writer. If you take a more complex look, I\'ve learned quite a bit in my 20 years of experience in creative, technical and journalism writing. How about a brief timeline?** to 2005: Taught English, focusing on literature and creative writing to high school students.** 2006 to 2020: Have freelanced for marketing firms, creating engaging web content and social copy.** 2014 to present: Have worked for Turner Sports as the Division II beat writer, traveling the country to find the best stories to tell and continue to freelance today. What started as simple article writing has turned into an entire microsite dedicated to NCAA DII sports, a weekly newsletter and The DII Nation Podcast.** 2020 to 2021: Changed careers and took on Customer Communications during a global pandemic.So, yes, I have writing experience of every sort. I\'ve also learned a lot about analytics (especially Google, Chartbeat and Parse.ly), various CMS platforms (like WordPress and Druple), some HTML coding and Photoshop skills, and how to do the backend of web pages.I also like long walks from the dugout to the clubhouse of Minor League Baseball, learning the seemingly always interesting tales of DII superstars and teaching my daughter the advantages of scouting and sabermetrics.

Experience

1. Ncaa Division Ii Content Lead (Bylines at Ncaa Com Pga Com B R)

   Warner Bros. Discovery Sports

   Dec 2014 — Present · Atlanta, GA, US

   Manage all Division II coverage on NCAA.com, including article writing and research-based content for 24 sports and coordinating with other writers and content manager to develop web content across multiple channels (digital, social media and newsletters). Assisted in the product launch of the “NCAA DII hub” — a microsite for DII sports. Designed the layout and digital content, which led to a 64% increase in viewership of DII articles and videos since the 2018 launch. Work with a live-blogging team and video-content creators for the Emmy Award-winning March Madness Live app and website that has seen viewership increase in each of the past four seasons. Achieved more than 50% YOY growth in DII article and video traffic in 2020 despite a prolonged absence of sports by creating engaging content, promoting on social media and making informed decisions based on real-time metrics from Google Analytics and longer-term trends. Leverage industry best practices to NCAA partners to plan and execute content that meet the needs of the league and the Turner Sports business goals.

Education

• University of Delaware

  Bachelor of Arts (BA), English Language and Literature, General

  1993 — 1998

• New Jersey City University

  Teaching degree, Education

  2000 — 2002

Skills

• Project Management
• Copywriting
• Education
• Event Management
• Creative Writing
• Strategic Planning
• Digital Marketing
• Storytelling
• Hospitality
• Sports History
• Customer Service
• Time Management
• Management
• Nfl
• Facebook
• Writing
• Marketing
• Advertising
• Creative Direction
• Microsoft Office
• Sales
• Mlb
• Online Advertising
• Sports Media
• Email Marketing
• Blogging
• Fundraising
• Marketing Strategy
• Publishing
• Editing
• Event Planning
• SEO
• Sports Statistics
• Online Marketing
• Sports Coverage
• Integrated Marketing
• Wordpress
• Sports Production
• Restaurants
• Social Media