Wayland Lamarca
- Role
- Digital Ad Sales Associate at Paramount
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Digital Ad Sales Associate
Jun 2022 — Present
Help manage ~$15 million in spend for over 20 advertisers including SONY, American Express, Staples, Nissan, Nintendo, and Applebee’s - Communicate with both external ad agencies and internal teams (trafficking, marketing, finance, yield) to ensure full delivery of local and national digital campaigns - Execute commercial bookings across platforms such as Paramount+, CBS Sports, YouTube, and Nickelodeon - Efficiently set up campaigns on tight deadline for occasions including the Army-Navy Game, Kids’ Choice Awards, Black Friday, and various SONY movie premieres - Utilize Salesforce, Operative.One, and Microsoft Excel to perform daily functions
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