Rajib Chowdhury

About Rajib Chowdhury

Dynamic sales and marketing professional with over 16 years of experience in driving…

Experience

1. Key Account Manager

   Frozen Fun Gelato

   Apr 2023 — Present · Gurugram, IN

   Build a roadmap to leadership, strategize and implement programs/plans for the development of sales for all RMT, stand-alone, Modern Trade & E-commerce channels in the North India and East India markets for Frozen Fun Gelato as a Category development. • Handle MTs such as Food Stories, Le Marche, Food Hall, Modern Bazaar, and E-commerce platforms like Zomato, Blinkit, Swiggy, Magicpin, etc. Did E-commerce strategy.• Develop customer business through execution of category best practices and insights, and develop common strategic initiatives along with trade marketing activations and negotiation.• Achieve volume and sales targets through effective implementation of sales strategies, identifying key challenges and enablers; sales planning and stock requirement forecasting.• Develop a mutually beneficial JBP with key customers with clearly defined KPIs and review mechanisms for Cross-selling, Up-selling, and Trade promotions towards revenue growth.• Expand relationships and bring in new clients while exploring new channels.• Plan and present reports on account progress, goals, and quarterly initiatives to share with team members and stakeholders, for potential use in future case studies or company training.Achievements:• Sales Growth: Increased sales volume by 94% in the North and East India markets within the first quarter of implementation.• New Client Acquisition: Secured 76 new key accounts, significantly expanding market presence in the region.• Trade Marketing Initiatives: Successfully launched a trade marketing campaign that resulted in a 100% increase in brand visibility and consumer engagement.

Education

• ICFAI University

  MBA - Master of Business Administration