Waverly McFarland

About Waverly McFarland

As a global technical B2B commercial executive, I offer the demonstrated ability to develop, deploy and lead the people, plans and processes necessary to improve the direction, progress and performance of an organization. Think in terms of a Marketing Carpenter - If you need some commercial aspect of your business designed, built, remodeled or repaired, contact me at w••••••••@mindspring.com so that we can review the situation and discuss potential next steps. Strategy | Plans | Actions | Results \"Do your best every day, and your life will gradually expand into satisfying fullness.\" Alexander Graham Bell \"Any business enterprise has two - and only these two - basic functions - marketing and innovation.\" Peter Drucker

Experience

1. President Co-owner

   The Woolery

   Jun 2015 — Present · Frankfort, KY

   Co-owner with my wife of The Woolery, one of the premier sources for materials and equipment for the fiber arts enthusiast. Our base of operations and showroom are located in historic Frankfort, KY. You can also visit our website, for information on our full product offering, schedule of upcoming classes and other valuable information.

Education

• Purdue University

  BS

  1979 — 1983

• Emory University - Goizueta Business School

  MBA

  1983 — 1985

Skills

• Lean Manufacturing
• Six Sigma
• Marketing
• Cross-Functional Team Leadership
• International Business
• Voice of the Customer
• P&L Management
• Supply Chain
• Business Development
• Chemical
• Competitive Analysis
• Value Propositions
• Project Management
• Contract Negotiation
• Innovation
• Product Development
• Global Marketing
• Market Development
• Manufacturing
• Sales
• Team Building
• Coaching
• Training
• Stage-Gate
• Leadership
• Key Account Management
• Strategy
• Marketing Strategy
• Product Launch
• Continuous Improvement
• Account Management
• Pricing
• Product Management
• New Business Development
• Plastics
• Polymers