Kyle Watt

About Kyle Watt

I am passionate about building relationships between brands and consumers. The blend of art and science is what I\'ve loved the most in a career focused on lifecycle marketing and campaign development. In my roles I have been able to utilize strengths in creativity, strategic thinking, and data analysis to drive results. After 5 years in the e-commerce field, I returned to school for my MBA to gain a more holistic business perspective as it relates to marketing and to prepare myself to be a leader within an organization.My Areas of Impact:1. Marketing Strategy Built out the entire strategy for all emails and push notifications, creating one of the largest revenue-driving marketing channels at Jane. This involved bringing campaigns from initial ideation to final execution (up to 180 campaigns per quarter).2. Leadership Managed multiple cross-functional teams focused on lifecycle marketing and customer engagement.3. Analysis Leveraged data to determine the effectiveness of our marketing touch points and make strategic decisions about future campaigns and forecasts.My Focus Going Forward:1. Develop world-class lifecycle management programs that nurture and retain long-term customers2. Launch impactful omni-channel marketing campaigns that build brand loyalty3. Utilize data to create personalized journeys and content that connects with people

Experience

1. Lifecycle Marketing Manager

   Pura

   Nov 2024 — Present

Education

• Brigham Young University

  Master of Business Administration - MBA, Marketing

  2021 — 2023

• Brigham Young University

  Business Management Marketing

  2011 — 2017

Skills

• Email Strategy
• Management
• Content Marketing
• Market Research
• Leadership
• Time Management
• Email Marketing
• Html Emails
• Marketing
• Teamwork
• Spanish
• Public Speaking
• Social Media