Madeline W.
Insights & Analytics @ Mars (formerly Kellanova and Kellogg’s)
- Role
- Senior Manager, Shopper Insights at Kellanova
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Madeline W.
Supplier-side trained Insights Leader with experience in team leadership, primary + secondary research methods, behavioral science, advanced analytics, data visualization, and storytelling.
Experience
Senior Manager, Shopper Insights
Apr 2018 — Present · Cincinnati, OH, US
Shopper Insights Lead:20••••21 for the Kroger Sales Team2021 for the Salty Snacking Category Team
Education
University of Michigan
Bachelor of Arts - BA
2003 — 2007
Skills
- Quantitative Analytics
- Qualitative Research
- Spss
- Global Client Management
- Problem Solving
- Survey Design
- Food & Beverage
- Project Coordination
- Team Leadership
- Market Research
- Product Development
- Primary Research
- Segmentation
- Management
- Quantitative Research
- Consumer Insight
- Marketing Research
- Consumer Behaviour
- Customer Insight
- Innovation Research
- Data Visualization
- Exploratory Data Analysis
- Storytelling
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