Cheryl Watkins
Media Project Leader - Employment Marketing @The Home Depot
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WORK HISTORY
Media Project Leader - Employment Marketing @The Home Depot
Atlanta, GA, US
Creates the paid media and grassroots marketing strategies to attract talent to The Home Depot.
EDUCATION
Florida State University - Herbert Wertheim College of Business
BS, Marketing
ABOUT CHERYL WATKINS
I am an innovative and highly skilled Media and Marketing Professional with experience in both corporate and agency settings. I have developed national and local media campaigns that support branding strategies using traditional and emerging media to target businesses (B2B) and consumers (B2C). My experience includes creating and managing media strategy for numerous companies—including Fortune 500—in a variety of industries including: retail, food and beverage, telecommunications, education, entertainment, hospitality, healthcare, financial services and non-profit. A listing of my core competencies includes: • Media planning and strategy • Media Buying and negotiating • Account Management • Direct Response or lead driven campaigns • Campaign optimization and reporting • Performance analysis • Project Management • Event Planning and management • Promotion development and execution • Management of Million+ budget • Media Training I am a self-starter, strong negotiator and “out of the box” thinker who believes in the importance of relationship building with co-workers, vendors and clients. Please contact me at C•••••@YAHOO.COM for networking and employment opportunities.
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