Brian Watkins
Dynamic Leader in Wireless Innovation, Private Networks, and Strategic Partnership
- Role
- Director - Enterprise Sales at Celona
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Brian Watkins
With over three decades of experience in the wireless and semiconductor industries, I’ve built a career transforming cutting-edge technologies into business growth engines. My expertise spans private wireless, 5G, IoT, and digital transformation, with a proven track record of forging strategic partnerships, driving revenue, and launching pioneering solutions.From leading groundbreaking Go-To-Market initiatives with global partners like T-Mobile, Intel, Google and AWS to spearheading the industry’s first operational private wireless network for a U.S. airport, I thrive on solving complex challenges and delivering results that redefine markets.As a senior executive, I bring deep technical acumen and a collaborative leadership style that aligns teams, partners, and customers toward shared success. Whether building innovative ecosystems, negotiating multimillion-dollar agreements, or driving joint go-to-market strategies, my focus is on creating sustainable, high-impact value.Key Highlights:• Established a private wireless solutions business leveraging CBRS, achieving industry-first milestones.• Built award-winning partner ecosystems with global leaders such as Google, Qualcomm, and Siemens.• Directed sales operations exceeding $4 billion in annual revenue, optimizing channel strategies across enterprise and consumer markets.• Pioneered innovative cybersecurity architectures, showcasing leadership in wireless security.I’m passionate about bridging technology and business to unlock new opportunities and am always looking to connect with like-minded professionals. Let’s discuss how we can shape the future of wireless connectivity together.
Experience
Director - Enterprise Sales
Jan 2025 — Present · Bellevue, WA, US
Leading enterprise sales for Celona’s award-winning 5G LAN solution in the Western U.S. while spearheading go-to-market strategy for Airports and Ports, a new and strategic vertical for Celona. Driving enterprise adoption of 5G LAN across the Western U.S. Developing and executing the GTM strategy for Airports and Ports Partnering with channel and customers to solve connectivity, automation, and mobility challenges Collaborating with industry leaders to shape the future of private wireless networking
Education
Washington State University - College of Business and Economics
Bachelor of Arts (B.A.)
Skills
- Wireless
- Strategy
- Partner Management
- Saas
- Marketing
- Management
- Salesforce.com
- Voip
- Channel Partners
- Business Development
- Big Data
- Team Leadership
- Cross-Functional Team Leadership
- Go-to-Market Strategy
- Vendor Management
- Crm
- Solution Selling
- Business Planning
- Managed Services
- Integration
- Product Marketing
- Sales Operations
- Professional Services
- Direct Sales
- Mobile Devices
- Mobile Technology
- Business Alliances
- Sales
- Software Industry
- Competitive Analysis
- Contract Negotiation
- Selling
- Start-Ups
- Leadership
- Enterprise Software
- Cloud Computing
- Sales Management
- Strategic Planning
- Product Management
- New Business Development
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