Kristina Watanabe
Growth Strategist
- Role
- Growth Strategist at Structured
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
Experience
Growth Strategist
May 2023 — Present
Develop innovative strategic and creative ideas to drive customer growth for a wide variety of DTC brands.[Including but not limited to: Health & Wellness, Fashion/Apparel, Beauty, Education, and more]- Lead internal team of media buyers, designers, copywriters, etc. to strategize and execute campaigns across Meta, TikTok, Google and Bing to achieve client goals- Manage client relationships, budgets, and expectations to drive success- Implement and monitor paid media campaign performance and conduct thorough data analysis to generate insightful reports- Lead the creative direction and strategy for clients through audience analysis, competitor research, creative briefs and development, and data driven optimization- Analyze, develop and dictate creative hypotheses and tests to move the needle on KPIs — from increasing CVR, CTR, or ROAS to driving brand awareness- Monitor creative tests to ensure a healthy queue of net-new creatives or iterations- A doer, an action taker, a growth driver.
Education
San Diego State University
Bachelor of Business Administration - BBA, Business Marketing
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